Mistakes Behind Not Growing On Instagram
Why your instagram is not growing? Have you stopped gaining new followers? Perhaps you're more involved than you once were? Everybody has been there. My Instagram profiles are my source of income, and I also educate others on how to do the same. However, I've seen recently that most people attempting to establish a following on the platform are becoming increasingly frustrated. It operates along these lines:
"My Instagram account STILL isn't growing even though I'm doing everything the experts say to grow it I use the most relevant Instagram hashtags, I create engaging content, and I optimize for the constantly shifting Instagram algorithm!"
For most of us, this issue usually prompts us to go even more into the never-ending supply of Instagram-related how-tos and "hack" articles, each promising to offer the ONE crucial tip for beating the new Instagram algorithm and ultimately expanding your Instagram following.
Sadly, the majority of the time, you end up with the same outcome—you invest a lot of time and money on Instagram, but you don't see any real returns (see my piece on Is Instagram Dying? to find out more about why an increasing number of individuals are experiencing this).
The Possibility Of Building An Instagram Account With a Rapidly Expanding, Active Following While You're Already Following All Instagram Best Practices Typically Hinges On:
Reason #1: You're Not Regularly Uploading Reels.
Reels are essentially your quick ticket to increasing the number of people who see your work on Instagram, as the platform just revealed that it will be displaying more video material in user feeds. One common error we observe in accounts is the infrequent use of Reels. Include Reels in your weekly posting routine if you want to expand your following on Instagram.
At Later, we usually post three or more Instagram Reels every week, combining user-generated material (UGC) from creatives who share our interests and have permitted us to repost it on our page. But Instagram's CEO, Adam Mosseri, just declared that the platform will prioritize original material, so we'll probably be producing more original stuff rather than as much user-generated content.
This is a great illustration of how we should constantly be prepared to modify and adjust our approach. Static photos can still be shared, but if you want to expand, you'll also need to put more effort into making Reels. Begin by setting a posting schedule that you can stick to, even if it's just one reel every week. Next, acclimate yourself gradually to posting more often. You'll get more adept at producing the right kind of content and figuring out what appeals to your audience more quickly the more reels you practice making.
Reason #2: The Bio On Instagram Isn't Optimized.
Would I understand what kind of value you provide to your audience if I went to your Instagram profile right now and only read your bio? If not, that can be the reason visitors to your page aren't becoming followers. You may use your Instagram grid to implement the same idea. Many people argue that having an attractive grid is unnecessary in 2022, but here's why it matters: from your profile to your most recent post, someone should be able to see instantly what kind of content you publish. Let me illustrate with an example from Later's Instagram.
You can tell right away that we use a lot of images to provide educational information. Additionally, our audience understands that we accept trends and a little comedy because we use pop culture pictures and vibrant visuals. Go back to your content pillars, or the three to five themes you'll routinely post in your feed if your grid isn't passing the first glance test. Ensure you're concentrating on those important topics so your audience knows exactly what kind of information to expect from you.
Reason #3: You Should Not Share Your Stuff.
One possible reason for low engagement on your current post could be that you're not producing material that people want to share. The algorithm is informed that more people should see your content by post interactions like shares. Therefore, before writing an article, think about what might encourage social media sharing.
And it typically starts with relatability. Later, we consider the things that small business owners and social media managers in our audience truly love or detest. We may use something like a recent Instagram upgrade as an example. This typically indicates a disruption to all of their content plans, and they then combine this issue with a moment in pop culture that is popular. Relativity is essential for content that people want to share.
Reason #4: You Never Experimentally Test Your Content.
Because Instagram is always evolving, what was effective a year or even a few months ago could not be as effective right today. You're not going to be able to hold your audience's interest regularly if you're not trying new kinds of material. It's okay to experiment with your content approach. You can experiment with aspects you wouldn't typically utilize or even try a different narrative technique.
Later, when we detected a decline in our Instagram interaction, we experimented with different kinds of content and discovered that adding trending reels, relatable memes, and more Tweet treatments significantly increased both account growth and engagement.
If you're not sure where to begin, look over some rival blogs in your sector or visit the Later Blog to peruse one of our TikTok trend blogs or weekly updated Reels. Now that you understand the many reasons your account isn't expanding, you can begin implementing some of these simple solutions. Click the subscribe button for more social media advice, and we'll talk to you later.
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